Brand, marketing &
creative direction

I help brands find direction, build strong concepts and turn strategy into content, campaigns and communication that work.

I help brands connect strategy, creativity and execution – creating a clear direction and turning it into marketing that actually gets done.

What I do

01 — BRAND & STRATEGY

Brand direction, positioning, marketing strategy, communication strategy and campaign concepts. I help define the direction and create a clear, consistent brand narrative across communication and marketing.

02 — CONTENT & CREATIVE

Creative direction, campaign shoots, content production, UGC and influencer collaborations. From the first idea and moodboard to casting, production and finished content.

03 — COMMUNICATION

SoMe, PR, newsletters, web copy, SEO and editorial content – creating consistent communication tailored to both the brand, audience and channel.

04 — CAMPAIGNS & PRODUCTION

Campaign concepts, launches, photoshoots and content productions – including planning, casting, crew, locations, coordination and delivery.

05 — PROJECT MANAGEMENT & EXECUTION

Turning ideas and strategies into action. I coordinate people, partners, content and deadlines and can take responsibility for execution across channels.

NEW NORDIC

Brand strategy · Creative direction · Campaigns · SoMe · PR · Influencer & UGC · Content

Ongoing 360° brand and marketing partnership spanning strategy, creative direction and day-to-day brand execution. From campaigns, shoots and launches to SoMe, PR, influencer & UGC collaborations, newsletters, web and editorial content.

EDITORIAL BACKGROUND

Fashion · Beauty · Editorial Direction · Storytelling

My career began in publishing, where I worked as a Fashion & Beauty Editor across several Danish magazines before going freelance. Later, I contributed as a beauty expert and freelance editor to titles including M!, Woman, ELLE, Cosmoplitan, Where2Go, Costume, IN, Femina and Søndag.

Years in editorial shaped my eye for aesthetics, trends and storytelling – and taught me how to turn ideas into visual stories and content that connect with an audience. That editorial instinct still plays a central role in how I approach brands, campaigns and content today.

SELECTED WORK & CLIENTS

Selected brands, clients and collaborations across beauty, fashion, lifestyle, health and media.

NEW NORDIC · ASICS · MAANESTEN · ULTRAFORMER
KURHOTEL SKODSBORG · HAVEALOOK · SISTERS POINT
BRITT AHRENSBERG HUDPLEJE · MIGLIORINI · KUNKEEI
ALLER · EGMONT · BENJAMIN MEDIA · PROMOTIONBAG
CURELAB · TUC · SACO

ABOUT

I bring more than 20 years of experience across fashion, beauty, media, branding and marketing

My background spans fashion, beauty, media, branding and marketing – giving me a strong understanding of both the creative and commercial side of building a brand.

Today, I work as an independent strategic brand and marketing partner, helping companies connect strategy, creativity and execution.

My work spans everything from brand direction, campaigns and creative production to SoMe, PR, influencer & UGC collaborations, newsletters, web and editorial content.

I work closely with my clients and often become an integrated part of their marketing team – bringing senior experience, creative direction and hands-on execution without the need for a full-time hire.

LET'S WORK TOGETHER

Looking for an experienced external partner to strengthen your brand, marketing or content? Let's talk.

Brand, marketing & creative direction